We proudly get to work with many great companies, ones that
share our vision of a brighter and greener future. One of these companies is
Starbucks. If you know anything about Starbuck’s brand mantra it’s not only to
be trendy but to be eco-responsible.
As stated on the company website under one of many company initiatives,
Recycling and Reducing Waste
“Starbucks is committed to significantly reducing and
diverting the waste our stores generate, and recycling is just one way in which
we do this.
But while recycling seems like a simple, straightforward
initiative, it’s actually extremely challenging. Not only are there municipal
barriers to successful recycling in many cities, but it takes significant
changes in behavior to get it right. One wrong item in a recycle bin can render
the entire can unrecyclable to the hauler. Local municipalities, landlords,
customers, baristas, and even adjacent businesses all have to work together to keep
recyclable materials out of the landfill.” http://www.starbucks.com/responsibility/environment/recycling
We know how true that statement is and the challenges recycling faces to become more efficent. Today Starbucks launched a new campaign to use recyclable
cups for $1 to reduce costs and waste. We applaud their efforts and are happy
to be on board.
For more on this campaign, visit starbucks.com or http://eatocracy.cnn.com/2013/01/03/starbucks-introduces-1-reusable-cup-to-cut-down-on-waste/?hpt=hp_bn11
